
“Five a day” gets repeated so often it stops meaning anything specific. It’s a target: five 80-gram portions of fruit and vegetables spread across the day. That’s it — no ranking of which fruit is “best”, no bonus points for rare ones. A banana counts the same as a fistful of berries.
Fresh, frozen, and tinned all count equally — frozen peas are not a lesser vegetable than fresh ones. A portion is roughly what fits in your cupped hand: one medium apple, three tablespoons of cooked carrots, a small bowl of grapes. Juice and smoothies count for one portion max per day regardless of how much you drink, because you lose the fibre and the sugar hits faster without it.
Dried fruit counts too, capped at one portion a day, and a portion is small: about 30 grams, which for dates works out to three or four depending on the grade. That cap exists because drying concentrates the sugar into a lot less volume than the fresh version — three dates get eaten in seconds, three apples take a while. Treat dried dates as the one dried-fruit slot, not as a free-for-all snack bowl, and the arithmetic still works in your favour.
Most people undercount because they’re only looking at meals. Fruit with breakfast is one. A side salad or extra vegetable portion at lunch is two. Two portions of vegetables with dinner gets you to four. That leaves one gap, and a small handful of dates closes it without needing to cook anything — pack them in a tin or a jar and they survive a desk drawer, a gym bag, a car glovebox, all without spoiling the way fresh fruit would.
Fresh fruit and veg are the part of this that actually needs planning — they spoil, so smaller, more frequent shops waste less than one big weekly haul. Dates are the opposite: buy a larger box and it keeps for months in a sealed container at room temperature, longer again in the fridge, so there’s no downside to stocking up once and forgetting about it until the box is empty.
Keep a supply of dried dates for that one portion a day through our Iranian dates range, sourced through our dates wholesale line — check current stock for grades and pricing.